12X. Music video male gaze task. (Tues/Weds).

1. Choose a music video of your choice
2. Analyse it for the male gaze.
3. Post your analysis to your blogs.  Detailed notes are required.  Use screen grabs and clips to illustrate your findings. (You may wish to use Tubechop).

Use this post by Millie Leader to help and include/do the following:

• Track the video e.g. "At 13 seconds in the audience sees...";
• Identify camera shots/angle/movement e.g. "At 13 seconds in the audience is presented with a low angle close up shot of....";
• What effect is the shot/angle/movement having on the viewer?  OR what effect is the director trying to achieve?
• FINALLY: is the video and use of the male gaze empowering or degrading in your selected video?  You must give reasons for your response.

The Female Gaze (12X)

The female gaze consists of three different gazes:

• that of the person behind the camera,
• that of the characters within the representation or film itself, and
• the gaze of the spectator.

The video below is helpful in explaining the female gaze (it is also very American...)

The Female Gaze Adverts

The Male Gaze (12X Monday)

The male gaze is a concept coined by feminist film critic Laura Mulvey. It refers to the way visual arts are structured around a masculine viewer. 

It describes the tendency in visual culture to depict the world and women from a masculine point of view and in terms of men's attitudes.

The male gaze consists of three different gazes:

• that of the person behind the camera,
• that of the characters within the representation or film itself, and
• the gaze of the spectator.

The Male Gaze Laura Mulvey from Neill Ford

Male Gaze in Adverts

Mise-en-scene

Here is the powerpoint.  It explains what you need to know for this activity:

Mise-en-scene from engmisskp

In your pairs, annotate and analyse the mise-en-scene of your image.

How does the mise-en-scene help to construct the representation of the character(s) in the scene?

Please note:  I am NOT asking 'what is going on in this scene?'.  Answer the question I have set.


NEXT:

1. find a screen grab of your choice.  It can be from a TV drama, music video or a film.  
2. Embed the image on your blog.
3. Analyse the mise-en-scene in the image.  Answer this question: how does the mise-en-scene help to construct the representation of the character(s)? Post your notes and findings on your blog.

Camera shots, angles, movement and composition.

Camera shots, angle, movement and composition is one of the 4 areas of textual analysis.

You will be asked to discuss how your extract constructs a representation of a person/group of people through the use of camera shots, angles, movement and composition in the exam.

Do the following:

1. Watch the three clips below;
2. Embed the clips on to your own blog;
3. For each shot described, find an example and post it to your blog.  You will need to use Tubechop to do this.  A quick video tutorial on how to use Tubechop can be found here.  Have a go. Use my examples at the bottom of this post to help.

The three clips:

My Examples:

Common Camera Shots.

Establishing shot and close up shot.

Close up.

Long shot.

Mid shot.

12X/Ms1. Work to do.

You need to make sure you have read and understood this post, then you need to copy and paste it to your own blog.


Do the same with this post.


Then I want you to think about how you construct your own representation.

• Use UK Tribes to find the group or groups (there can be crossover) that you think you belong to. Why do you belong to this group(s)? (If you are having trouble getting on to this website, try searching for it through Yahoo).
• What media figures (actors, musicians, sportspeople, celebrities) do you consider similar to you. In what way are they similar to you/ are you similar to them?
• Do you consciously 'model' (copy modes of dress, style yourself, act like) yourself on any of these media figures? Why is that?

Post your findings and notes to your blog, with images.  I am expecting detailed notes.

The Man, The Woman and The Man 2

Make notes  speculating about the man in the image

• Who is he?
• What does he do?
• What is his story?
• WHY?  How do you know?

Do the same for this woman:

The do the same for the Man 2:

Post all of these images to your blogs, with notes accompanying each image answering the bullet points and revealing what you know about each person.

The Man 1 = Doug Bihlmaier buyer for Ralph Lauren.

The Woman = actress Julie Christie.

The Man 2 = Christian Louboutin, shoe designer.

The 4 areas of textual analysis

These are the 4 things you use to analyse the clip and answer the exam question.  These 4 things will all help to construct the representation of the individual/group (the 7 areas of representation).  It is your job to discuss how.

Camera Shots, Angle, Movement, Composition.

• Shots: establishing shot, master shot, close-up, mid-shot, long shot, wide shot, two-shot, aerial shot, point of view shot, over the shoulder shot, and variations of these.
• Angle: high angle, low angle, canted angle.
• Movement: pan, tilt, track, dolly, crane, steadicam, hand-held, zoom, reverse zoom.
• Composition: framing, rule of thirds, depth of field – deep and shallow focus, focus pulls.

Editing

Includes transition of image and sound – continuity and non-continuity systems.

• Cutting: shot/reverse shot, eyeline match, graphic match, action match, jump cut, crosscutting, parallel editing, cutaway; insert.
• Other transitions, dissolve, fade-in, fade-out, wipe, superimposition, long take, short take, slow motion, ellipsis and expansion of time, post-production, visual effects.

Sound

• Soundtrack: score, incidental music, themes and stings, ambient sound.
• Diegetic and non-diegetic sound; synchronous/asynchronous sound; sound effects; sound motif, sound bridge, dialogue, voiceover, mode of address/direct address, sound mixing, sound perspective.

Mise-en-Scène

• Production design: location, studio, set design, costume and make-up, properties.
• Lighting; colour design

7 areas of representation

You need to understand how specific representations of individuals, groups, events or places are created.

Particular areas of representation that may be chosen are:

1. Gender
2. Age
3. Ethnicity
4. Sexuality
5. Class and status
6. Physical ability/disability
7. Regional identity.

You will be asked to discuss the ways a clip from a TV drama constructs the representation of one of the above.