12X. Music video male gaze task. (Tues/Weds).

1. Choose a music video of your choice
2. Analyse it for the male gaze.
3. Post your analysis to your blogs.  Detailed notes are required.  Use screen grabs and clips to illustrate your findings. (You may wish to use Tubechop).

Use this post by Millie Leader to help and include/do the following:

• Track the video e.g. "At 13 seconds in the audience sees...";
• Identify camera shots/angle/movement e.g. "At 13 seconds in the audience is presented with a low angle close up shot of....";
• What effect is the shot/angle/movement having on the viewer?  OR what effect is the director trying to achieve?
• FINALLY: is the video and use of the male gaze empowering or degrading in your selected video?  You must give reasons for your response.

The Female Gaze (12X)

The female gaze consists of three different gazes:

• that of the person behind the camera,
• that of the characters within the representation or film itself, and
• the gaze of the spectator.

The video below is helpful in explaining the female gaze (it is also very American...)

The Female Gaze Adverts

The Male Gaze (12X Monday)

The male gaze is a concept coined by feminist film critic Laura Mulvey. It refers to the way visual arts are structured around a masculine viewer. 

It describes the tendency in visual culture to depict the world and women from a masculine point of view and in terms of men's attitudes.

The male gaze consists of three different gazes:

• that of the person behind the camera,
• that of the characters within the representation or film itself, and
• the gaze of the spectator.

The Male Gaze Laura Mulvey from Neill Ford

Male Gaze in Adverts